The art and game of gambling and indeed sport betting has since its inception been ridden with the plague of mistrust. Bookkeepers are seen as greedy con artists who are ready to swindle the dollar out of anyone that passes their way. When it came to the land-based bookies, they spent hours and hours creating the appearance of professionals within the society so as to save their reputation. For their business to thrive, Online Betting the average bookie had to be seen as an upright and outstanding member of the community Fast forward a couple of years and online betting sites are all the rage.

One by one, the old round the corner bookies have been phased out and replaced with an online system bearing no face or identity other than that of the parent company. According any amount of trust to these companies then becomes a real concern. The bigger online companies put a lot of work into building trust. These are the companies you will see giving sports sponsorships and Online Betting making their community service projects pompous and loud enough to be noticed.