Struggling regulations, Online Casino higher taxes and the tremendous competition in the area of ​​online casino ensures a persistent consolidation throughout the market. For about two years, many companies have tried to squeeze their costs on the one hand and, on the other hand, to expand their own offer by expanding their own portfolio of game machines or by purchasing complete online casinos. Three of the largest gambling companies in the world, which have specialized in the provision of gambling on the Internet, have now been forged by mergers or acquisitions.

GVC Holdings took over bwin.party, Ladbrokes merged with Gala Coral and Paddy Power completed the marriage with Betfair. Even the founders of the British bookmaking industry and internet casinos, William Hill, are now ready to buy. This year will be the beginning of major takeovers the formerly known under the name Unibet Group company Kindred. As announced, both the Board of Directors of the Kindred Group and 32Red plc's management agree on the sale of sports betting and Online Casino casinos to the group.